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1. Въведение в дигиталния маркетинг за малки бизнеси
- Защо традиционният маркетинг не е достатъчен
- Предимства на дигиталния маркетинг
- Как да определите маркетинговия си бюджет
2. Изграждане на онлайн присъствие
- Уебсайт:
- Как да създадете професионален сайт с ограничен бюджет
- Основни елементи на ефективен бизнес сайт
- Google My Business:
- Пълно ръководство за оптимизация
- Как да се появите в локалното търсене
3. SEO за начинаещи
- Основен SEO чеклист
- Как да избирате ключови думи
- Локален SEO vs глобален SEO
4. Социални мрежи за бизнеса
- Избор на правилните платформи
- Стратегии за всяка мрежа:
- Facebook & Instagram
- LinkedIn за B2B
- TikTok за млади аудитории
- Съдържателен календар и планиране
5. Имейл маркетинг
- Как да изградите имейл листа
- Автоматизация с безплатни инструменти
- Теми, които работят
6. Платена реклама с малък бюджет
- Google Ads за начинаещи
- Социални реклами:
- Facebook/Instagram реклами
- LinkedIn реклами за B2B
- Как да измервате резултатите
7. Анализ и оптимизация
- Безплатни инструменти за анализ
- Ключови метрики за следене
- Как да интерпретирате данните
8. Реални кейсове от България
- Малки бизнеси, които успяха с дигитален маркетинг
- Анализ на техните стратегии
9. Заключение и следващи стъпки
- Как да започнете днес
- Ресурси за продължаващо обучение
73 коментара
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